|Learn the purpose behind the chart and the Blackberry.|
Networking Works! Program: Building Relationships, Building Business
by Abby Donnelly
Key takeaway tip – Although this is a workbook to accompany a skills development program, the material is complete enough to stand "as is" and be used outside of a program. Abby does a wonderful job boiling her 22+ years of networking experience into 70 pages. This book is about focused planning and consistent execution – no time wasted. Some things I especially liked:
- Emotionally engage your network through a concise and creative unique selling proposition, or "USP" (pages 13-17).
- Expand your network through a benefit net, jealousy net, "they like me" net, "I like them" net, alliance net, and client net – with good examples for each (pages 25-30).
- Specific questions that will help you engage others in conversation (pages 49-50).
- Know what constitutes a good referral and know how to give one (pages 52-54).
Finally, I like the usability in the design of this book – wide margins for notes and ideas, attractive page layout, concise exercises with "fill in the blanks" format, and the program steps which organize the entire book.