Todd's Results Chart and BlackBerry - 2007
Learn the purpose behind the chart and the Blackberry.

 

What Clients Love

by Harry Beckwith

Key takeaway tip – This book is best thought of as roughly 120 short essays grouped by the "Four Building Blocks" of things that cause clients to love doing business with you:

  • Clear Communications.
  • A Compelling Message.
  • A Reassuring Brand.
  • Caring Service.

How to evaluate all this quickly and easily? Look at your people – are they passionate about their work? As the author notes near the end of the book, "Clients love passionate people and passionate businesses because passion stimulates them – they feel it and feel better, too – and because they know that passion produces great work." Passionate people deliver the caring service that builds a reassuring brand, and clearly communicate – through action – your business' compelling message.

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Latest Todd's Results

Read about Todd's last accountability check-in and what he learned from the 6 year program.

About Todd's Results

This monthly series is Todd's continuing journey of "Intentional Reality" through the process of personal accountability. What's at stake? Todd's BlackBerry.

Check back each month to find out if Todd met his accountability goals or if he had to give up his BlackBerry.