For background on this particular project, please visit Sometimes Simpler is Better.

Situation ...

A property development and management company needed to provide their leasing representatives with up-to-date tenant and property contact information, so that when opportunities arise or problems occur they can be quickly addressed by contacting the proper persons.

Problem ...

Tenant and property contact information is managed and updated using the central database on the corporate headquarters' business system. To have current and accurate information when needed, field representatives have to run and print a report, and then enter or update that data into paper-based, PDA, or cell phone address books.

Solution ...

A custom application leveraging the recent investment in BlackBerry Enterprise Server and Handheld devices to automatically "push" current contact information for tenants and properties to the leasing representative. Each day, new data – customized for each representative – is automatically sent from the server and stored on the BlackBerry Handheld, without user intervention. When a representative launches the application on their handheld, they are presented with a searchable list of tenants and properties.

Results & Benefits ...

  • Leasing representatives always have the most current contact information for their tenants, automatically updated and wirelessly delivered to them daily.
  • Tenants are being better served because the leasing representatives can more proactively address issues affecting their tenants – for example, storm damage to a property.
  • By using the BlackBerry Handheld as a converged device for e-mail, calendar, data applications, and cellular phone, the leasing representatives have eliminated the need to carry multiple devices.
  • Leasing representatives who frequently travel have the most current information to present new opportunities for tenants, thereby increasing sales, presence, visibility, and the bottom line – all of which benefit both the tenant and our client.

Conclusion ...

Our client leveraged their BlackBerry and other business system technology investments to provide leasing representatives – who are often on the road – with information to better serve the needs of their tenants.

For More Information ...

To discuss how technology usage and business process improvements could be applied to the issues facing your business, call us at 336.297.4200 to schedule a no-obligation consultation, or click here to contact us online.

Blackberry Alliance Member

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